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Social Mission

Not just a hike, but an investment in people

Not just a hike, but an investment in people

Feb 14, 2025

1. How it all began

If you've been following us for a while, you probably already know two things about us: we love the mountains and we love people. And sometimes we write a little weird texts 🙂

A few months ago we signed up for the Consolid8 program , with a simple thought: Let's try to prove to ourselves that we have the power to help even if it seemed very complicated. We were told from the beginning: 👉 "If you have a big community and attractive rewards, it will be easy."

We had the rewards. But the community... was small.

Or at least that's what I thought.


2. What seemed difficult became real

After more than 30 days of campaigning, we achieved something that, honestly, we never imagined:

  • 34 supporters

  • 56,714 RON raised

  • 111% of the target

A result that, for us, means more than just a sum.

It means trust. It means people who said "yes" to our idea. It means that what we do makes sense to others.


3. What was this campaign actually about?

It wasn't necessarily about money (although it certainly mattered a lot). More than that, it was about:

  • people who chose to come with us

  • stories that went further than we expected

  • and the feeling that we are not climbing the mountain alone

Every supporter was part of the team.


4. People who made it possible

We can't write all the names here as we would like, but each of you has mattered enormously and we say it honestly: your energy has carried us forward when we weren't sure we would succeed.

We also thank the companies that chose to be with us: Plexus Services, TBC Production and SPN Popa Dorobanțu.

We can't wait to get you out on the mountain 🙂


5. What does this mean next?

Through this campaign we opened an important door:

👉 access to an additional grant of €10,000 through the SME support pilot program

For us, this means a real step forward:

  • more accessible experiences

  • more social impact

  • more people reaching the mountain


6. Why everything we do matters

Up the Mountains is not about marked trails.

It's about how you feel when you come down from the mountain:

  • quieter

  • more present

  • more connected

And because we are a social enterprise, every shift means more:

👉 90% of the profit goes to

  • children from vulnerable backgrounds

  • and Alex Benchea - blind athlete and mountaineer


7. What did the people choose?

The campaign wasn't about products. It was about experiences.

From:

  • a set of stickers

  • a mountain cup

  • up to a full day on the mountain or an annual subscription

Every choice meant the same thing: 👉 "I want to be part of this."


8. What's next?

The campaign is over. But the story is just beginning.

We will continue to:

  • we take people up the mountain safely

  • we build authentic experiences

  • and to pass on what we receive


9. Our final thought

They told us it would be easy if we had a big community.

We don't have a big community. We have a good community.

And that makes all the difference.


See you on the trails. ⛰️ Up the Mountains Team


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