NEWS

In the first part of our diary, we told you about Logarska Dolina and why we believe it is one of the most beautiful valleys in the Alps. We know, it's a bold statement, but we take it on.

There are places where you arrive, take a few photos, say it's beautiful and move on. And there are places where, after the first ten minutes, you already start thinking about when you could come back.
Logarska Dolina, in Slovenia, belongs to the second category. We say it's the most beautiful valley in the Alps.

On October 11, 2025, we organized our first official hike under the name Up the Mountains. We knew a little about mountains. About how to build a social enterprise, a little less. But we had enthusiasm, a few good ideas and enough optimism to get to work.

Up the Mountains, the Cluj-Napoca start-up founded by two internationally certified mountain guides, is beginning a new stage of development.

The campaign that showed us that we are not alone on the path

Your UTM account is not just a profile, it's a kind of cheat code to higher peaks and smoother paths.